Vegan dishes and vegan cooking are definitely a ‘thing’ these days. The plant-based diet is a philosophy I’ve heard described in at least two very succinct ways:
- Never eat anything that has a mother
- Never eat anything with eyes that see
This is all well and fine. Eating less meat is better for our health, better for the planet’s health, and definitely better for the health of the animals that won’t be factory farmed for our dinner plates.
With that said, a few weeks ago I saw a sign as I walked by a vegan restaurant that I’m STILL laughing about. It’s a lovely new spot, the pictures of the dishes all look delicious, and a slogan declares Go Vegan and Save the World.
Then I read the next advertising sign.
Taste the Vegan Heartbeat
This sign is wrong on so many levels that I hardly know where to begin…. Maybe we should all go back to those first rules of the vegan philosophy and add a third one.
3. Never eat anything that has a heartbeat
But I wish them luck, – and a smarter advertising campaign. Bon Appetit!
NOTES: Text ©2022 Jadi Campbell. This post is for foodies, language lovers, and anyone with a sense of humor!
My books are Broken In: A Novel in Stories, Tsunami Cowboys, Grounded, and The Trail Back Out.
Tsunami Cowboys was longlisted for the 2019 ScreenCraft Cinematic Book Award. Broken In: A Novel in Stories was semifinalist for the international Hawk Mountain Short Story Collection Award from Hidden River Arts and Finalist for Greece’s 2021 Eyelands Book of the Year Award (Short Stories). The Trail Back Out was American Book Fest 2020 Best Book Award Finalist: Fiction Anthologies, Runner-Up for the 2021 Top Shelf Award, 2021 IAN Book of the Year Award Short Story Collection Finalist for the Independent Author Network, and awarded a 2021 Wishing Shelf Red Ribbon. The title story The Trail Back Out was longlisted for the 2021 ScreenCraft Cinematic Short Story Award.
Click here for my author page to learn more about me and purchase my books.